coming soon to TikTok Shop...

@ultabeauty

1.9M followers · usually 1.5K views a post

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SoundTikTok sound · original sound - ultabeauty

Promoted product

Ulta Beauty

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

11 videos8 creators

Why it worked

The video leverages the urgency of a limited-time event and the excitement of exclusive offers (giveaways, gifts with purchase) to drive sign-ups. The clear date and time, combined with a direct call to action, encourage immediate engagement.

Summary

Ulta Beauty announces an upcoming 12-hour "Megalive" event on TikTok Shop happening on Friday, September 18th, starting at 9 AM CST. The event will feature giveaways, gifts with purchase, and new product launches, with a call to action to register via a link.

Structure

1Announcement of upcoming TikTok Shop event
2Date and time details
3Event name: Megalive
4Features: giveaways, gifts with purchase, new launches

Original caption

SAVE THE DATE! Our 12 hour Tiktok Shop Megalive is happening tomorrow! 🧡 #ultabeauty #livestream #tiktokshop #sale #beautyevent

More from @ultabeauty

Product placement

TikTok Shop: it is a platform where creators can sell products. It ACTS as a marketplace. Removing it would change what happens in the video. Ulta Beauty: it is a beauty retailer. It APPEARS as a watermark/account name. Removing it would not change what happens in the video.

Call to action

Tap the link below to register and secure your spot!

On-screen text

coming soon to TikTok Shop... Friday, September 18th! Megalive ✨ 9am CST

Transcript

Festiess, something exciting is happening on TikTok Shop this Friday, September 18th! It's our Megalive! We'll be having exclusive giveaways, gifts with purchase, new launches only on TikTok Shop, and even more surprises streaming almost all day, starting at 9am CST, Central Standard Time. Tap the link below to register and secure your spot!