1:03 am 78°F Sun, Sep 13, 2020 00:16:47 D 0 MPH

@californiapost

86.6K followers · usually 4.7K views a post

Views

1.2M

Likes

56.6K

Comments

1.6K

Shares

4.7K

SoundTikTok sound · original sound - californiapost

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McLaren

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Why it worked

The video's dramatic and shocking footage of a high-profile influencer's fatal crash, combined with the inherent curiosity surrounding such events, likely drove significant engagement and shares.

Summary

This video captures the horrific moment an influencer's McLaren crashed and burst into flames, resulting in a deadly accident. The footage appears to be from the car's internal camera system, showing the increasing speed and the eventual fiery impact.

Structure

1Car driving at night, speed increasing
2Car crashes into a tree
3Car erupts into flames
4Aftermath of the crash

Original caption

The final seconds of car influencer James Wehr and his passenger’s lives were captured on video as his purple McLaren slammed into a tree and erupted into a massive fireball. Read more at the link in bio.

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Product placement

TMZ: appears as a watermark on the video. Removing it would not change what happens in the video. McLaren: acts as the vehicle in which the crash occurs. Removing it would change what happens in the video. California Post: appears as a text overlay on the video. Removing it would not change what happens in the video.

Call to action

On-screen text

1:03 am 78°F Sun, Sep 13, 2020 00:16:47 D 0 MPH TMZ Horrific moment car influencer's McLaren bursts into flames in deadly crash CALIFORNIA POST 1x Grid Front Rear Left 1:04 am 78°F ADL 53 D 0 MPH Irvine Sat, Sep 50