Why it worked
The post leverages a controversial and attention-grabbing topic (AI misuse in university advertising) to generate engagement. The direct comparison between the original and altered images provides clear visual evidence, making the claim easily digestible and shareable.
Summary
This photo post from California Post alleges that Stanford University used AI to alter an advertisement, replacing a white male student with a black female student and slimming faces. The post presents both the altered and original images side-by-side for comparison.
Structure
- 1Introduction of AI altered image
- 2Headline: Stanford busted using AI to race swap
- 3Presentation of original image
- 4Comparison of altered and original images
Product placement
Stanford University: it appears as the subject of the news report, and its logo is visible on clothing. Removing it would change the topic of the video. It merely appears.
California Post: it is the name of the creator account and appears as a watermark on the images. Removing it would not change what happens in the video. It merely appears.
Call to action
Read more at the link in bio.
On-screen text
AI altered image
CALIFORNIA POST
Stanford busted using AI to race swap white male student for black female in ad
Original image
CALIFORNIA POST
AI altered image