Why it worked
The video likely performed well due to its shocking and tragic nature, capturing a significant news event with multiple fatalities. The "newly obtained footage" aspect also creates a sense of exclusivity and urgency, encouraging viewers to watch and learn more.
Summary
Newly obtained footage shows a speeding SUV crashing into an LA transit bus, resulting in two fatalities. Shortly after, an NBC4 helicopter covering the incident crashed and caught fire, killing three more people.
Structure
- 1SUV crashes into LA Metro bus
- 2Two people killed in bus crash
- 3NBC helicopter crashes while covering the incident
- 4Three more people killed in helicopter crash
- 5News outlet provides further details via link in bio
Product placement
California Post (news outlet): APPEARS - watermark and on-screen text. Removing it would not change what happens in the video.
Call to action
Read more at the link in bio.
On-screen text
Obtained by California Post
Footage captures SUV crash into LA Metro bus before NBC helicopter disaster
CALIFORNIA POST