Frederick M. Brown for NY Post

The video leverages a high-profile, tragic news event to draw viewers in. The inclusion of a direct question to the attorney about a specific, unusual detail (the nitrous tank) creates intrigue and encourages viewers to watch for the answer.

Prosecutors allege that Fraser Bohm, accused of killing four Pepperdine students, had a 12-pound nitrous oxide tank in his lap while speeding at 104 mph. His attorney, Alan Jackson, was questioned about the incident.

NY Post: APPEARS - A watermark/credit in the top left corner of the video. Removing it would not change what happens in the video. California Post: APPEARS - A watermark/credit in the top left corner of the video. Removing it would not change what happens in the video. Fraser Bohm: ACTS - The driver accused of killing students. His actions are central to the story. Removing his name would change what happens in the video. Pepperdine University: APPEARS - The university attended by the victims. Removing it would not change what happens in the video. BMW: ACTS - The car driven by the accused. Its make and model are relevant to the incident. Removing it would change what happens in the video. Alan Jackson: ACTS - The attorney for the accused. He is interviewed about the allegations. Removing his name would change what happens in the video. California Post: APPEARS - A watermark/credit in the top left corner of the video. Removing it would not change what happens in the video.