EXCLUSIVE Selena Gomez Wore Rare Beauty Foundation on Her Wedding Day: 'Good for Crying!'

@people

3.7M followers · usually 16.2K views a post

Views

373.1K

Likes

15.3K

Comments

135

Shares

227

SoundTikTok sound · original sound - people

Promoted product

Rare Beauty foundation

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

2 videos2 creators

Why it worked

The video leverages a celebrity endorsement and a relatable, emotional event (wedding day) to showcase the product's performance. The mention of inclusivity and the specific application technique by a makeup artist adds credibility and aspirational value.

Summary

Selena Gomez shares her experience wearing Rare Beauty Foundation on her wedding day, highlighting its longevity and inclusive shade range. She discusses the inspiration behind the product's formulation and application, emphasizing the desire for an airbrushed and soft finish.

Structure

1Wearing foundation on wedding day
2Foundation's performance during emotional moments
3Previous foundation iterations and improvements

Original caption

Wedding day tears were no match for #SelenaGomez’s #RareBeauty foundation. Watch the full interview on the #PeopleApp at the link in our bio.

More from @people

Product placement

Rare Beauty Foundation: ACTS - Selena Gomez states she wore it on her wedding day and it held up well, implying it is a makeup product that performs well. Removing it would change the topic of the video. Rare Beauty: APPEARS - It is the brand name of the foundation being discussed and appears as a watermark. Removing it would not change what happens in the video.

Call to action

Watch the full interview on the #PeopleApp at the link in our bio.

On-screen text

EXCLUSIVE Selena Gomez Wore Rare Beauty Foundation on Her Wedding Day: 'Good for Crying!' @RareBeauty Rare Beauty

Transcript

I wore it on my wedding day. It was also kind of good for crying, I realized. I did a lot of that, so it held pretty great. I actually was terrified to release the foundation. We had one before previously, and it definitely needed some love. I was very proud of it. It worked so well with certain skin types and we had, you know, 48 shades and it was just really important to make it very inclusive. But at the same time, I had to let it go, and then start something new. But I kind of felt inspired by Hung, who is one of my makeup artists. The way he applies the foundation makes it look airbrushed and beautiful and soft. So that's what I wanted the foundation to feel like, which ultimately, when he puts it on me and it works, it makes me very proud.