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@verge

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SoundTikTok sound · original sound - verge

Promoted product

Xfinity Shield

Learn what Xfinity WiFi Shield is, what it includes, and how features like CyberSecure, WiFi Motion, Dark Watch, and Family Settings help protect your home - included with your Xfinity internet plan.

Why it worked

The video effectively reframes a common household utility (a WiFi router) as a critical security device, highlighting the integrated protection features of Xfinity Shield and CyberSecure. This approach appeals to users' growing concerns about home security and online safety, making the product more desirable by emphasizing its multifaceted benefits beyond basic connectivity.

Summary

This video explains that the Xfinity Gateway, which includes Xfinity Shield and CyberSecure features, acts as more than just a WiFi router, providing both digital and physical protection for users at home. It highlights how these integrated security features offer a layer of protection against online threats and risky sites.

Structure

1Introduction to routers as utilities
2Introducing the Xfinity Gateway as a security device
3Explaining Xfinity Shield and CyberSecure features

Original caption

#ad Introducing Xfinity Shield with WiFi features built into the Xfinity Gateway to protect users at home and online. Users can opt-in to motion detection without cameras and protect their devices from threats and risky sites the moment they connect with Xfinity CyberSecure.

More from @verge

Product placement

Xfinity Gateway: It is a WiFi router that provides digital and physical protection for users at home and online. It acts as a security device. Removing it would change the video's topic. Xfinity Shield: This is a feature or service offered by Xfinity that provides digital and physical protection. It acts as a security feature. Removing it would change the video's topic. Xfinity CyberSecure: This is a feature of Xfinity that protects devices from threats and risky sites. It acts as a security feature. Removing it would change the video's topic. The Verge: This is a media outlet that produced the video. It merely appears as a logo and does not act. Removing it would not change the video's topic.

On-screen text

AD xfinity RANDALL HOUNSELL SVP of Connected Living Experience, Comcast Why home WiFi is more than meets the eye The Verge | xfinity DIGITAL PROTECTION PHYSICAL PROTECTION AD xfinity AD xfinity

Transcript

I think most people think of the router as a utility and they don't probably think much about it until there's a problem. What if one of the most important security devices in the modern home is the WiFi router? Already in use every day. Why home WiFi is more than meets the eye. The Xfinity Gateway is more than a router. And with Xfinity Shield, customers now have a layer of protection built in. Bringing together digital and physical protection. The future is right here. It's called Shield.