oh my goodness

@glowishere

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SoundTikTok sound · original sound - glowishere

Promoted product

glow not dry concealer

glow global ambassador program

3 videos

Why it worked

The video effectively showcases the product's texture and benefits through close-ups and personal anecdotes, making it relatable and desirable for viewers seeking a hydrating and natural-looking concealer.

Summary

The creator discusses the "Glow not dry concealer," highlighting its creamy, hydrating texture and its ability to brighten under eyes and provide a dewy look. They explain how the product can be mixed to match different skin tones and applied without creasing or looking cakey.

Structure

1Introduction to complexion products with skincare claims
2Highlighting the "Glow not dry concealer" as a cult favorite
3Demonstrating the creamy and hydrating texture
4Explaining its use for brightening and as a foundation

Original caption

trust us it’s not dry, you aren’t adding this step in your routine #notdryconcealer #concealer #concealerhack #glownotdryconcealer

More from @glowishere

Product placement

Glowishere (the creator's account) ACTS as the publisher of this content, and the content is about their product. Glow (the creator's name) is the person speaking. Glow not dry concealer (the product) ACTS as the subject of the video; it is demonstrated and discussed. Removing it would change the video entirely. The product is shown to be creamy, hydrating, and good for brightening under eyes. The product is also shown to be mixable to cater to different face needs. The product is presented as a cream-type foundation. The product is shown to be applied without creasing or making makeup look cakey. The product is shown to be hydrating at the fingertips. The product is shown to be used to brighten under eyes. The product is shown to be used like a cream-type foundation. The product is shown to be mixable to cater to all face needs. The product is presented as a cult favorite. The product is presented as skincare infused. The product is presented as not dry. The product is presented as having a creamy texture. The product is presented as having a hydrating texture. The product is presented as having a correcting side. The product is presented as having a pale blush beige shade. The product is presented as having a dewy hydrated look. The product is presented as having a creamy texture. The product is presented as having a hydrating texture. The product is presented as having a correcting side. The product is presented as having a pale blush beige shade. The product is presented as having a dewy hydrated look.

On-screen text

#notdryconcealer #concealer #concealerhack #glownotdryconcealer

Transcript

oh my goodness there are so many my goodness complexion products out on the market that claim to have skincare ingredients but most of them only say that for the sake of saying it and it's usually just a concept this is probably why it's become such a cult favorite for many our not dry concealer is actually skincare infused this is the shade I use every day pale blush beige do you guys see that texture it is so creamy our concealer lives up to its name it's actually not dry to get the full experience you really have to melt it do you guys see it's this sort of application without creasing and without making your makeup look cakey feels like I'm applying a moisturizer on my face this is the other correcting side and oh my goodness like just at the fingertips it's so hydrating I use it to brighten up my under eyes I almost use it as like a cream type foundation whenever I want that dewy hydrated look and I'm sure people can agree that some parts of the forehead or the chin area can be darker than the rest of your face so you can mix and match the two colors to cater to all your face needs I was thinking the other day and I realized that I haven't made a video about our not dry concealer so this was just like a small rambling about it but I hope this helped