Why it worked
The video likely resonated with viewers interested in fitness and bodybuilding by offering a seemingly indulgent treat that fits within strict dietary restrictions, leveraging the popularity of the Ninja Creami for homemade ice cream.
Summary
The video shows a person holding a container of what appears to be ice cream, with on-screen text indicating it is "80 calorie ice cream while on prep." The creator is a bodybuilder, and the hashtags suggest this is a low-calorie treat for when they are in a bodybuilding preparation phase.
Product placement
Ninja Creami (ACTS - used to make ice cream, removing it would change the video) | OCB (APPEARS - a bodybuilding organization logo on clothing, removing it would not change what happens in the video)