the powder I bought in 2021:

@chic.shn

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Promoted product

Huda Beauty Easy Bake

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Why it worked

The video uses a relatable 'old product' trope to showcase a specific, recognizable beauty item, driving engagement through nostalgia and product curiosity.

Summary

The creator shows a container of Huda Beauty Easy Bake loose setting powder that they purchased in 2021, highlighting the product's packaging and branding.

Structure

1Creator displays a powder container
2Close-up of the product label
3Focus on the brand and product name

Product placement

Huda Beauty (a) ACTS: the product is shown in close-up, its packaging is displayed, and its specific product name 'Easy Bake' is featured as the central subject of the video. Removing the product would remove the entire premise of the video.

On-screen text

the powder I bought in 2021: POUND CAKE EASY BAKE loose baking & setting powder / poudre libre bake 3454 20 g / 0.71 OZ DIST. BY/PAR: HUDA BEAUTY FZ-LLC, DLBA, UAE. HB FR SAS, PARIS, 75945. HB UK HOLD CO. LTD, LONDON, 75945 18M