Morning, sunshine.

@binge

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SoundTikTok sound · original sound - binge

Promoted product

BINGE

BINGE is a streaming service that provides access to stream the TV show Schitt's Creek.

6 videos

Why it worked

The humor derived from the absurd conversation and the relatable feeling of waking up disoriented likely resonated with viewers, making the promotion of BINGE feel organic and entertaining.

Summary

A man wakes up confused and disoriented, unsure how he got into bed. His partner recounts a bizarre conversation from the night before, involving compliments, a comparison to Channing Tatum, and a discussion about having a baby, which apparently led to the man being put to sleep.

Structure

1Waking up confused
2Recounting the previous night's conversation
3Compliments and a strange comparison
4The discussion about having a baby
5

Original caption

A very late morning and a very groggy Patrick. Stream Schitt's Creek now on BINGE. #SchittsCreek

More from @binge

Product placement

BINGE (streaming service): it ACTS by providing access to stream Schitt's Creek. Removing it would mean the show cannot be streamed on BINGE. Schitt's Creek (TV show): it APPEARS as content available to stream. Removing it would change what is being advertised.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

CONFUSED Stream Schitt's Creek now on BINGE

Transcript

Morning, sunshine. Hm. It's 5 pm, but good morning. I really don't remember how I got into this bed. I do. You were... You were talking... Oh-oh. A lot. Well, the conversation really ran the gamut. You complimented my flawless skin and called me the Jewish Channing Tatum, which... all tracks. But then you told me you wanted us to have a baby. What else did I say? I put you to sleep after that. Are you joking? No-no. You held me close and told me to envision our lives with a child. Mm-hm. That must have been... scary for you. It's a little triggering. Traumatising.