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66.3Silent UGCCuriosity Gap hookLifestyle
Hook
OMG It took me 30 years to know about this 🤯.
@gladissahm
118.2K followers · usually 7.1K views a post
Views
469.7K
Likes
970
Comments
452
Shares
268
View velocity
+325.8K views over 5.3d · ~61.1K/day · 6 observations
Why it worked
The video uses a common household item (cheese) in an unexpected way, combined with a relatable caption about a "life hack" to create curiosity and encourage engagement.
Summary
The video shows someone peeling the plastic off a slice of cheese, then cutting it with scissors. They then rinse the cheese under running water and place it on a slice of bread, before adding ketchup and what appears to be hot sauce.
Structure
- 1Peeling plastic off cheese
- 2Cutting cheese with scissors
- 3Rinsing cheese under water
- 4Placing cheese on bread
- 5Adding condiments
On-screen text
OMG
It took me 30 years to know about this 🤯.
Original caption
It took me 30 years to know about this. #lifehacks #lifetips #tipsandtricks #cheese #tips
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