40% OFF BIRTHDAY SALE

@lashtherapyaustralia

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SoundTikTok sound · Birthday Mashup by 917Josh

Promoted product

Lash Therapy Australialashtherapyaustralia.com

Shop clinically proven eyelash serums and lash care products for longer, fuller, healthier-looking lashes. Peptide formulas that nourish and strengthen.

7 videos

Why it worked

The post uses high-contrast, aesthetic imagery and a clear, urgent discount offer to drive immediate conversions, while the giveaway adds an extra layer of engagement.

Summary

This slideshow promotes a birthday sale for Lash Therapy Australia, showcasing their lash serum, mascara, and other beauty products. It also announces a $4,000 giveaway to incentivize shopping during the sale.

Structure

1Announcement of 40% off birthday sale
2Showcase of lash serum and mascara results
3Display of various products on sale
4

Original caption

USE CODE BDAY40 🩷 Your lash routine, your mascara obsession, your brow faves… literally everything. And because 40% off clearly wasn’t enough, we’re also giving one of you the chance to win our $4K Ultimate It Girl Birthday Giveaway 👀🎂📸 SHOP THE 6TH BIRTHDAY SALE NOW 💗 #lashtherapyaustralia #lashserum #lashroutine #sale #longlashes

More from @lashtherapyaustralia

Product placement

(a) Lash Therapy Australia Eyelash Serum: ACTS; it is shown being held, applied, and its results are displayed. (a) Lash Therapy Australia Mascara: ACTS; it is shown being held and applied. (a) Lash Therapy Australia Hair Booster Serum: ACTS; it is held by a model. (a) Lash Therapy Australia Gentle Clean Daily Lash & Brow Wash: ACTS; it is held by a model. (a) Canon PowerShot SX740 HS: ACTS; it is shown as part of a giveaway prize bundle. Removing these would change the video as they are the products being sold and the incentive for the giveaway.

Call to action

USE CODE: BDAY40 SHOP NOW

On-screen text

40% OFF BIRTHDAY SALE USE CODE: BDAY40 LIMITED TIME ONLY GET THESE RESULTS FOR 40% OFF 40% off lash serum 40% off mascaras 40% off everything + enter $4k giveaway USE CODE: BDAY40 SHOP NOW