POV: LASH THERAPY AUSTRALIA TURNS 6 🎂🎀

@lashtherapyaustralia

515.9K followers · usually 1.4K views a post

Views

181.1K

Likes

771

Comments

47

Shares

25

SoundTikTok sound · original sound - _whoisjess1ca

Promoted product

Lash Therapy Australialashtherapyaustralia.com

Shop clinically proven eyelash serums and lash care products for longer, fuller, healthier-looking lashes. Peptide formulas that nourish and strengthen.

7 videos

Why it worked

The video uses a high-energy, aesthetic 'pink' theme that aligns with the brand identity, creating a sense of excitement and urgency around the birthday sale.

Summary

The Lash Therapy Australia team celebrates their 6th birthday by announcing a sitewide sale and a giveaway in a pink-themed office space. They encourage viewers to use a discount code to shop their products.

Structure

1Creators run into the office
2Announcement of the 6th birthday sale
3Creators showcase the products and sale details
4

Original caption

WELCOME TO THE LASH THERAPY DREAM HOUSE 🎀🏠 Where the dress code is pink, the lashes are long & everything is 40% OFF 💗 We’re celebrating our 6th birthday the only way we know how… BIG 👀 🎂 40% OFF SITEWIDE 🎀 Use code BDAY40 Consider this your official invite to the dream house xx #lashtherapyaustralia #birthdaysale #lashserum #longlashes #sale

More from @lashtherapyaustralia

Product placement

Lash Therapy Australia (a) ACTS: the brand is the subject of the birthday sale, the products (lash serum, brow serum) are shown and operated by the creators, and the brand's own website is the destination for the sale. Removing the brand name would change the entire purpose of the video.

Call to action

SHOP 40% OFF NOW!

On-screen text

POV: LASH THERAPY AUSTRALIA TURNS 6 🎂🎀 40% off SITEWIDE and a 4K giveaway is gonna be the besttttt we've been waiting all year for this!!! USE CODE BDAY40 SHOP 40% OFF NOW!

Transcript

40% off SITEWIDE and a 4K giveaway is gonna be the besttttt. we've been waiting all year for this!!! I've been sleeping for two days straight to get ready for it. You guys made it! I've got this great deal. SHOP 40% OFF NOW!