WALK IN THE PARTY CAUSE WE'RE 40% OFF

@lashtherapyaustralia

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SoundTikTok sound · original sound - lashtherapyaustralia

Promoted product

Lash Therapy Australialashtherapyaustralia.com

Shop clinically proven eyelash serums and lash care products for longer, fuller, healthier-looking lashes. Peptide formulas that nourish and strengthen.

7 videos

Why it worked

The use of custom, branded mascot costumes creates a highly memorable and visually distinct hook that immediately signals the brand's identity while maintaining a fun, viral-friendly aesthetic.

Summary

Two mascots dressed as lash serum bottles dance to promote a 40% off birthday sale and a $4,000 giveaway for Lash Therapy Australia. The video uses a high-energy, rhythmic style to drive traffic to their website.

Structure

1Mascots enter dancing
2Announcement of 40% off sale
3Listing of product categories
4

Original caption

40% OFF SITEWIDE. YES, EVERYTHING. 🎀 Winky & Lashy have officially entered the birthday chat and they came bearing gifts 👀🎂 lash, brow, skin, bundles… 40% OFF EVERYTHING with code BDAY40 💗 AND there’s a $4K birthday giveaway?! yeah… run 🏃‍♀️💨 #lashtherapyaustralia #sale #birthdaysale #lashserum #mascot

More from @lashtherapyaustralia

Product placement

Lash Therapy Australia (a) ACTS: The video features two mascots dressed as the brand's lash serum product, promoting a site-wide sale and giveaway for their lash, brow, and skin products. The brand name is visible on the mascot costumes and in the caption/handle, and the products are the direct subject of the sale.

Call to action

Shop now with code BDAY40 and enter the $4K giveaway.

On-screen text

WALK IN THE PARTY CAUSE WE'RE 40% OFF WAIT... NAH BIRTHDAY SALE BUNDLES LASH BROW SKIN ABSOLUTELY EVERYTHING C'MON SHOP 40% OFF EVERYTHING AND ENTER OUR $4K GIVEAWAY WHAT ARE YOU STILL DOING HERE?! SHOP NOW

Transcript

Walk in the party cause we're 40% off. Wait, nah, birthday sale. We getting lit, we got fans out Atlanta. No, we got fans out Atlanta. C'mon, shop 40% off everything and enter our $4k giveaway. What are you still doing here?! Shop now.