some people don't even know that a birkin isn't an hermes bag

The video uses a relatable, slightly controversial observation to engage the audience's sense of superiority or shared knowledge, which is a common driver for engagement in social commentary.

The creator makes a humorous observation about people who mistakenly believe that a Birkin is a brand separate from Hermes. He uses this as a setup for a joke about the quality of arguments found on the internet.

Birkin (a specific model of handbag by Hermes) — it is mentioned as the subject of the creator's commentary. It merely APPEARS as the topic of discussion; removing the mention would change the specific joke but not the video's function as a social commentary/humor piece. Hermes (the brand) — it is mentioned as the manufacturer of the Birkin. It merely APPEARS as the brand name; removing it would not change the video.