why is starting a new VASELINE so painful??

@chic.shn

10.7K followers · usually 7.8K views a post

Views

547.0K

Likes

8.1K

Comments

41

Shares

89

SoundTikTok sound · SCARY TOPS

Promoted product

Vaseline

Vaseline is a product used as a skin protectant for moisturizing and healing.

57 videos38 creators

Why it worked

The video succeeds by tapping into a highly specific, shared 'micro-annoyance' that resonates with anyone who uses the product, turning a mundane action into relatable content.

Summary

The creator demonstrates the minor annoyance of breaking the surface seal on a new container of Vaseline. The video highlights a relatable, everyday experience with the product.

Structure

1Close-up of a new Vaseline container
2Text overlay posing a relatable question
3Creator uses a tool to break the product seal
4Final shot of the opened product

Product placement

Vaseline (a) it ACTS — the creator uses a tool to break the surface seal of a new container of Vaseline, demonstrating the physical experience of opening a new product. Removing it would change the video as the entire premise is the specific experience of opening this product.