pov: when you experience the color

@brendaa.chan

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SoundTikTok sound · Jazz Instrumental

Promoted product

Burt's Bees hydrating lip tint

2 videos2 creators

Why it worked

The video connects the sensory experience of color in art and nature with the sensory experience of using a lip tint, creating an aesthetically pleasing and relatable narrative that subtly promotes the product.

Summary

The video shows a woman painting and then preparing a matcha drink, interspersed with shots of Burt's Bees lip tint. She applies the lip tint and then goes outside to her garden, ending with a shot of the lip tint and a call to action to shop it at Walmart.

Structure

1Painting abstract art
2Preparing matcha
3Applying Burt's Bees lip tint
4Enjoying nature
5

Original caption

I spent the day experiencing color inspired by my strawberry matcha lippie 🍓🍵 @Burt's Bees @Walmart #sensoryoverload #lipbalm #liptint #burtsbeespartner

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Product placement

Burt's Bees hydrating lip tint (Strawberry Matcha flavor): ACTS - it is applied to the lips and shown in close-up. Removing it would change the video's focus and message. Burt's Bees (brand): APPEARS - it is the brand name on the lip tint tube. Removing it would not change what happens in the video. Walmart: APPEARS - it is mentioned as the place to buy the lip tint. Removing it would not change what happens in the video.