my flower garden summer scent

@brendaa.chan

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Views

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SoundTikTok sound · original sound - brendaa.chan

Promoted product

EverPure Hair Fragrance 'Sparkling Rose'

Why it worked

The video effectively connects a relatable summer experience (gardening and floral scents) with a specific product, making the promotion feel organic and aspirational. The creator's personal endorsement and demonstration of the product's benefits on her hair further enhance its appeal.

Summary

The creator shares her summer garden scent using L'Oréal Paris EverPure Hair Fragrance in 'Sparkling Rose'. She describes the scent as fruity, soft floral, and lightly sweet, with notes of rose and grapefruit, and highlights how it makes her hair shiny and soft.

Structure

1Introducing the summer garden scent
2Describing the fragrance notes
3Showcasing the product and its benefits
4Demonstrating the product's effect on hair
5

Original caption

this is what I smell like in my summer flower garden 🌸 @loréal paris usa EverPure Hair Fragrance in ‘Sparkling Rose’ #Summer #fragrance #LOrealParisPartner #LOrealParisHairCare

More from @brendaa.chan

Product placement

L'Oréal Paris Partner (appears, watermark, does not change video content) L'Oréal Paris (appears, watermark, does not change video content) EverPure Hair Fragrance 'Sparkling Rose' (acts, its interface is operated, it generates a visible result, someone says what it does for them, removing it would change what happens in the video)

On-screen text

my flower garden summer scent

Transcript

this is what I smell like in my summer flower garden cutting fresh flowers from my garden for a beautiful bouquet I'm partnering with L'Oréal Paris to share my signature summer garden scent Fruity soft floral lightly sweet If you love fruity scents with soft floral notes, lightly sweet EverPure Hair Fragrance 'Sparkling Rose' this scent is so beautiful It has main notes of rose, layered with juicy grapefruit It's fresh with just the right amount of sweetness This fine mist also gives my hair the prettiest shine and makes it so soft because it's infused with vitamins If you want to smell like me in my garden, you can find this exclusively at Target