UGG®S WE'RE STEPPING INTO THIS FALL

@macys

645.6K followers · usually 3.0K views a post

Views

13.4M

Likes

4.7K

Comments

55

Shares

309

SoundTikTok sound · original sound - macys

View velocity

+2.8M views over 6.2d · ~454.8K/day · 6 observations

Promoted product

UGG

5 videos5 creators

Why it worked

The video effectively uses a fast-paced, visually appealing format to showcase a variety of popular UGG products, appealing to seasonal trends and consumer desire for comfort and style. The clear call to action directing viewers to a specific retailer, Macy's, makes it easy for interested customers to make a purchase.

Summary

The video showcases various UGG footwear styles for the fall season, including booties, clogs, slippers, and sneakers. It highlights different models like the Classic Ultra Mini, Tazz II Clog, Zora Ballet Flats, Goldenstar Villa Clogs, and Classic II Pull-On Mini Booties, suggesting they are available at Macy's.

Structure

1Introduction to UGG for fall
2Showcase of Classic Ultra Mini booties
3Showcase of Tazz II Clog slip-on slippers
4Showcase of Zora Ballet round toe flats

Original caption

UGG® season is right around the corner 👀🍂 Shop the latest styles to stay cozy and warm this fall at Macy’s.

More from @macys

Product placement

UGG: APPEARS - a logo on the wall and on the shoes. Removing it would not change what happens in the video. Macy's: APPEARS - the store name is mentioned in the caption and on-screen text at the end. Removing it would not change what happens in the video.

Call to action

FIND THEM ALL AT MACY'S!

On-screen text

UGG®S WE'RE STEPPING INTO THIS FALL CLASSIC ULTRA MINI PULL-ON BOOTIES TAZZ II CLOG SLIP-ON SLIPPERS ZORA BALLET ROUND TOE FLATS TAZZ II CLOG SLIP-ON SLIPPERS GOLDENSTAR VILLA ROUND TOE CLOGS QUILL MARY JANE ROUND TOE SNEAKERS CLASSIC II PULL-ON MINI BOOTIES FIND THEM ALL AT MACY'S!