SOURCE: META NEWS, META Meta announces hologram calls in Meta VR Glasses

@verge

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SoundTikTok sound · original sound - verge

Promoted product

Meta VR Glasses

Why it worked

The video effectively showcases a futuristic and highly anticipated feature in VR technology, directly addressing a known limitation ('legs in VR') and presenting a visually compelling solution. The use of a soft sell approach, focusing on the capability rather than a hard pitch, makes the announcement feel more like a genuine product reveal.

Summary

Meta announces the upcoming feature of full-body hologram calls for its VR glasses, allowing users to appear realistically in virtual environments during video calls. This technology aims to solve the long-standing challenge of representing users with legs in VR.

Structure

1Announcement of hologram calls in Meta VR Glasses
2Demonstration of realistic full-body holograms
3Introduction of the feature for Meta display glasses
4Explanation of the ability to appear as desired in VR calls
5

Original caption

Full body holograms are coming to Meta VR Glasses. #Meta #MetaConnect #Tech

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Product placement

Meta (company): Appears as a watermark and is the subject of the announcement. Removing it would change the topic. Meta VR Glasses (product): Appears as a product being announced and demonstrated. Removing it would change the topic.

On-screen text

SOURCE: META NEWS, META Meta announces hologram calls in Meta VR Glasses HOLOGRAM CALL

Transcript

Hologram call. You'll be able to call people and appear as a photo-realistic hologram. And for the first time in VR, these are full body holograms. And so, we're bringing these holograms to Meta display glasses as well. So soon, you'll be able to join video calls from your display glasses and appear exactly how you want, no matter where you are or what you're doing. We have finally solved the truly very hard problem of giving you legs in VR.