we're 40% off sitewide for our 6th birthday sale

@lashtherapyaustralia

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SoundTikTok sound · original sound - lashtherapyaustralia

Promoted product

Lash Therapy Australialashtherapyaustralia.com

Shop clinically proven eyelash serums and lash care products for longer, fuller, healthier-looking lashes. Peptide formulas that nourish and strengthen.

7 videos

Why it worked

The video uses a high-energy, celebratory tone combined with a clear, time-sensitive incentive (40% off) and a high-value giveaway to drive immediate engagement and sales.

Summary

Two creators announce a 40% off sitewide birthday sale for their beauty brand, Lash Therapy Australia. They provide a discount code and encourage viewers to enter a giveaway on their social media channels.

Structure

1Announcement of 6th birthday sale
2Highlighting product categories
3Providing discount code
4

Original caption

6TH BIRTHDAY BEHAVIOUR 🎀🎂 LASH. BROW. HAIR. SKIN. ALL 40% OFF 💗 Our biggest birthday celebration is HERE — shop 40% off sitewide with code BDAY40 + enter our $4,000 Ultimate IT Girl Giveaway on our socials 👀💸 Go go go besties, birthday mode is officially ON 💌 #lashtherapyaustralia #sale #birthdaysale #lashserum #BeautyTok

More from @lashtherapyaustralia

Product placement

Lash Therapy Australia: (a) ACTS — the creators are promoting their own brand's products, demonstrating the sale, and providing a discount code for their website. Removing it would change the entire purpose of the video. The name appears on a neon sign, on the packaging, and is the brand name of the creator account.

Call to action

shop 40% off sitewide with code BDAY40 + enter our $4,000 Ultimate IT Girl Giveaway on our socials

On-screen text

we're 40% off sitewide for our 6th birthday sale LA HA ALL 40% off use code BDAY40 for 40% off sitewide and enter our $4,000 giveaway HAPPY BIRTHDAY

Transcript

we're 40% off sitewide for our 6th birthday sale. Lash, brow, hair, skin, all 40% off. Use code BDAY40 for 40% off sitewide and enter our $4,000 giveaway on our socials. Happy birthday.