Why it worked
The video leverages strong nostalgia and a relatable 'cringe' factor by contrasting current aesthetic standards with the widely recognized, over-the-top makeup trends of the mid-2010s.
Summary
The creator performs a comedic comparison between current makeup trends and the heavy, dramatic makeup style popular in 2016. She demonstrates various steps of the 2016 routine, labeling each one as a form of 'blindness' to highlight how outdated the techniques now appear.
Structure
- 1Introduction of 2025 blush trend
- 2Transition to 2016 makeup routine
- 3Demonstration of 2016 eyebrow and foundation techniques
- 4Demonstration of 2016 contour and baking techniques
- 5Demonstration of 2016 eyeliner, lashes, and highlighter
- 6Final reveal of the completed 2016 look
On-screen text
girls in 2025:
blush blindness
girls in 2016:
1. eyebrows blindness
2. foundation blindness
3. concealer blindness
4. contour blindness
5. baking powder blindness
6. eyeliner blindness
7. lash blindness
8. highlighter blindness
9. Overlined Lips blindness