COLGATE £60 NOW £22!!!!

@chlo_mckernan

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SoundTikTok sound · original sound - chlo_mckernan

Promoted product

Colgate bundle

Why it worked

The video leverages a dramatic price reduction on a popular consumer product, creating a sense of urgency and value. The creator's relatable expression of regret and enthusiastic presentation, combined with clear visuals of the products and their original prices, effectively communicates the deal's attractiveness.

Summary

The creator expresses regret for not purchasing a Colgate teeth whitening bundle sooner, highlighting a significant price drop from £60 to £22. She showcases the individual products within the bundle, including toothpaste and a powered toothbrush, and mentions their original prices, emphasizing the value of the current deal. The video concludes with a call to action to check the link in her bio for the offer.

Structure

1Expressing shock at the price drop
2Showcasing the Colgate bundle
3Detailing individual product prices
4Highlighting the bundle's value

Original caption

Such a FAB offer on this Colgate bundle!!! So much cheaper here than online and in shops! 😍 #colgate #teethwhitening #colgatesmile #tiktokmademebuyit #foryoudays

More from @chlo_mckernan

Product placement

Colgate (brand): toothpaste and toothbrush products. ACTS: The video shows and discusses multiple Colgate products, specifically toothpaste and a powered toothbrush, for teeth whitening. Removing these names would fundamentally change the video's content and purpose. Colgate Max White Purple Toothpaste: toothpaste for teeth whitening. ACTS: Shown as part of a bundle, with price and description. Removing it would change the bundle's composition. Colgate Max White Ultra-Sensitive Toothpaste: toothpaste for teeth whitening. ACTS: Shown as part of a bundle, with price and description. Removing it would change the bundle's composition. Colgate Max White Powered Toothbrush: an electric toothbrush for teeth whitening. ACTS: Shown as part of a bundle, with price and description. Removing it would change the bundle's composition. Boots (retailer): sells health and beauty products. APPEARS: Shown as the retailer for the products, with prices and delivery information. Removing it would change the context of the pricing but not the products themselves. TikTok (platform): social media platform. APPEARS: The video is hosted on TikTok. Removing it would change the platform the video is viewed on, but not the content itself.

Call to action

I'll link it up in my bio.

On-screen text

COLGATE £60 NOW £22!!!!

Transcript

Colgate £60 NOW £22!!!! Guys I'm actually so mad that I didn't get this in Boots last week because I didn't get this in Boots last week because I saw on TikTok £60 NOW £22!!!! I saw on TikTok that it was £60 and now it's £22 £60 NOW £22!!!! I just dropped it in the water there but £60 NOW £22!!!! Oh my god honestly the reviews on this are so good £60 NOW £22!!!! I thought you're getting the Max White serum, this is the Max White Ultra-Sensitive and this is like £16 pound alone and this is £17 pound alone and this is £24 £60 NOW £22!!!! And right now you're getting a bundle £60 NOW £22!!!! So if you're needing whitening or you want to get your teeth cleaner I'll link it up in my bio