dm DUPE

The video leverages the high-intent 'dupe' trend, providing immediate value to beauty shoppers by identifying a low-cost alternative to a luxury fragrance.

The video showcases a Balea shower gel from dm as a budget-friendly dupe for the Chopard Wish perfume. It uses visual overlays to compare the two products.

(a) Balea Pure Softness Cremedusche: The creator holds this product up to the camera to demonstrate it as a dupe for a perfume. It acts as the subject of the video. (b) dm: The brand logo appears as a watermark and in the caption; it is the retailer where the product is found. (c) Wish Chopard: The perfume appears as an image overlay to show what the Balea product is a dupe for; it is the reference product.