Kaufland

@fatmasdeals

5.8K followers · usually 975 views a post

Views

951.2K

Likes

32.9K

Comments

223

Shares

23.5K

SoundTikTok sound · original sound - yrkmadedat

Promoted product

Rengi Boneless Korean Fried Chicken

RENGI Boneless Korean Fried Chicken - Sweet & Spicy — Chicken, glucose syrup, water, tomato paste, sugar, fermented vinegar, salt, modified starch, defatted SOY bean, WHEAT , yeast extract, sweetener, preservatives, paprika powder, rice powder, flavor enhancer, stabilizer, emulsifier, thickener, tapioca starch, spring onions, garlic powder, anti-caking agent, cinnamon, color, ginger powder, SOY protein, stabilizer, corn syrup, cornstarch, SOYBEAN oil, spice mix, maltodextrin, pepper, onions, ginger

Why it worked

The video leverages the 'shopping find' trend, highlighting a specific, appealing food product that viewers can easily locate at a major retailer.

Summary

A short video showcases a package of Rengi brand Korean Fried Chicken found at a Kaufland grocery store. The video focuses on the product packaging as a shopping find.

Structure

1Display of Kaufland logo
2Close-up of Rengi Korean Fried Chicken packaging
3Panning over the product details

Product placement

Rengi Boneless Korean Fried Chicken: (a) it ACTS — the product is the central subject of the video, being showcased as a food item available for purchase. Removing it would remove the entire purpose of the video. Kaufland: (b) it merely APPEARS — the logo is a watermark/store identifier. Removing it would not change the content of the video.