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117Silent UGCResult / Flex hookEcommerce
Hook
SALE ZUSÄTZLICH -70%
@fatmasdeals
5.8K followers · usually 975 views a post
Views
110.7K
Likes
4.5K
Comments
39
Shares
1.6K
Why it worked
The video leverages high-value brand recognition (Nike, Adidas) combined with a clear, high-percentage discount (70% off), which appeals to bargain hunters.
Summary
The creator showcases discounted sports jerseys from Nike and Adidas available at a Zalando Outlet store in Cologne. The video highlights the significant price reductions on these items.
Structure
- 1Showcasing sale signage
- 2Displaying Nike jersey
- 3Showing discounted price tag
- 4Displaying Adidas jersey
- 5Showing discounted price tag
Product placement
Nike (a) appears as a brand on a jersey; Adidas (a) appears as a brand on a jersey; Zalando Outlet (a) appears as the location of the sale. Removing these would change the context of the video as it is a shopping haul/deal report.
On-screen text
SALE ZUSÄTZLICH -70%
Original caption
Aktuell bei Zalando Outlet Köln #trikot #frankteichtrikot #nike #adidas #fußball
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