You've started taking nutrition seriously but you have no idea where to start? Woolies has made it easier.

@gugu_thefirst

32.3K followers · usually 1.8K views a post

Views

466.1K

Likes

3.1K

Comments

47

Shares

51

SoundTikTok sound · original sound - gugu_thefirst

Promoted product

Woolworths

Woolworths is a supermarket chain where customers can purchase groceries including bread, juices, produce, snacks, and pantry staples.

6 videos5 creators

Why it worked

The video provides a clear, practical utility for the viewer by simplifying a complex task (healthy grocery shopping) using a branded in-store navigation system, making the promotion feel like helpful advice rather than a traditional ad.

Summary

The creator demonstrates how to use the 'Wellbeing' signage and product markers at Woolworths to easily find food items that align with specific health goals like gut health and energy. She walks through the store, highlighting various product categories and explaining how the in-store system simplifies her weekly grocery shopping.

Structure

1Introduction to the difficulty of navigating nutrition
2Explanation of the Woolworths Wellbeing signage system
3Demonstration of selecting products based on specific health markers

Original caption

Grocery shopping just got a little easier! Whether you’re looking for lasting energy, focusing on your gut health or simply trying to make more intentional food choices, Woolworths has made it easier to find products that fit your needs. Look out for the Wellbeing signage and product markers in-store to help guide your next shop. #ad #woolworthswellbeing

More from @gugu_thefirst

Product placement

(a) Woolworths: The store interface is operated, the creator navigates its aisles, selects specific branded products from its shelves, and uses its in-store signage to guide her shopping choices. Removing this would change the entire video as it is the subject of the promotion. (b) WooliesFood: Appears as a brand name on signage and packaging throughout the video.

Call to action

Look out for the Wellbeing signage and product markers in-store to help guide your next shop.

On-screen text

HAPPY GUT FOOD THAT SUPPORTS DIGESTION IT'S NEVER JUST FOOD WHEN IT'S WOOLIESFOOD EAT SIMPLY FOOD FOR MINDFUL CHOICES LASTING ENERGY FOOD THAT FUELS FEED MY PEOPLE FOOD FOR CARING AND SHARING WOOLWORTHS SANDTON FOOD THAT LOOKS AFTER YOU RIGHT HERE EAT WELL ORGANIC FREE FROM GLUTEN PLANTLOVE HIGH PROTEIN GUT CLUB CARB CLEVER FREE FROM LACTOSE CARB CLEVER SEEDED CRACKERS VEGAN GOOD TO KNOW HAPPY GUT FERMENTED FAST HORMONE FREE NO ADDED PRESERVATIVES WITH BIFIDOBACTERIUM CULTURES GUT CLUB GOOD TO KNOW LASTING ENERGY FOOD THAT FUELS GOOD TO KNOW GOOD TO KNOW HIGH PROTEIN 4 CHICKEN SKINLESS BREAST FILLETS FREE FROM GLUTEN 4 FLAPJACKS YOUR SUPPORT MEANS THE WORLD TO US

Transcript

You've started taking nutrition seriously but you have no idea where to start? Woolies has made it easier. Woolies has taken their wellbeing range and made it so easy to navigate in store. So depending on what you're looking for, there are needs, stays, and markers all throughout the store that help you discover products that fit right into your lifestyle. The ones that resonate with me the most are Eat Well and Happy Gut. Cause when I'm doing my weekly groceries, I like to find simple everyday foods that I know I'm going to use throughout the week. Because I'm training at the gym and I'm running at the moment, I like to find foods that fit into my lifestyle and supports my goals. Another one that caught my attention is Lasting Energy because I'm literally training for a half marathon right now and I need all the energy I can get. What I like about it is that you don't have to know exactly what you're looking for, but the signage and the product markers make it easy for you to discover products as you shop. So if you're looking for some inspiration while you're shopping, Woolies has made their wellbeing range so easy to find.