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budget mid-week dinner idea
@nutritionfoodition
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Why it worked
The video provides immediate, tangible value by solving a common pain point (quick, affordable dinners) while naturally integrating the brand's pricing program as the solution.
Summary
A dietitian demonstrates a quick, budget-friendly chicken parmigiana recipe using specific products from the grocery chain Woolworths. She highlights the store's "Lower Shelf Price" program as a way to save money on grocery staples.
Structure
- 1Introduction to the budget-friendly recipe concept
- 2Demonstration of assembling the chicken parmigiana using store-brand items
- 3Highlighting the cost savings from the Lower Shelf Price program
- 4
Original caption
NO CHOP mid-week chicken parmi It’s perfect for a low effort, budget friendly dinner the whole family will love, using the Woolworths Lower Shelf Price items to save $$ on grocery staples. To make at home you’ll need: Extra virgin olive oil Woolworths 4 pack Chicken Schnitzel garlic and herb 400g Ardmona crushed vine ripened tomatoes Shaved parmesan & mozzarella Woolworths Cashews roasted and unsalted Dried herbs: Italian or oregano Salad kit (I used the Vitality Boost Salad since it includes the dressing and seeds) **Feel free to adapt: I skipped the ham to be mindful of the sodium in this meal. Add more carbohydrates like potatoes or fries if refuelling after exercise. Line an oven proof dish with baking paper and add a drizzle of EVOO, chicken schnitzels, crushed tomatoes, parmesan and mozzarella, and dried oregano. Bake in at 200°C for 20 mins, or until cheese has browned nicely. Combine the seeds, dressing and cashews in your salad and shake to combine. Serve immediately once the parmi’s are done. Enjoy! @Woolworths_au #budgetfriendly #BCTsponsored