If you take a tablespoon of Cafe Bustelo instant coffee, heaping, Karen mind your business, into your Tostitos jar.

@mommacolleen.7

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SoundTikTok sound · original sound - mommacolleen.7

Promoted product

Café Bustelo

Our espresso style coffee invites you to enjoy the moment and celebrate Hispanic culture—with delicious experiences that are even better when shared.

4 videos3 creators

Why it worked

The video uses a relatable 'copycat' hook ('better than Starbucks') combined with a casual, high-energy personality that makes the recipe feel accessible and authentic.

Summary

The creator demonstrates how to make a homemade brown sugar shaken espresso using specific branded ingredients. She emphasizes that the recipe is superior to Starbucks and encourages viewers to save the video.

Structure

1Introduction of the coffee recipe
2Adding ingredients to the shaker jar
3Shaking the mixture until frothy
4Assembling the final drink in a cup

Original caption

My all time favorite brown Sugar shaken espresso.. The video is the coffee recipe. Make sure to save the video.@Café Bustelo #Coffeetok #coffeeathome #fall #coffeerecipes #shakenespresso

More from @mommacolleen.7

Product placement

Café Bustelo (a) ACTS: the creator uses this instant coffee to make the drink. Removing it would change the recipe. Tostitos (b) APPEARS: the creator uses an empty Tostitos jar as a shaker. Removing it would not change the recipe, as any jar would work. McCormick Cinnamon Sugar (a) ACTS: the creator adds this to the drink. Removing it would change the recipe. Califia Farms (a) ACTS: the creator adds this oat milk to the drink. Removing it would change the recipe.

Call to action

Make sure to save the video.

On-screen text

SENIOR 2023

Transcript

If you take a tablespoon of Cafe Bustelo instant coffee, heaping, Karen mind your business, into your Tostitos jar, one tablespoon brown sugar into your Tostitos jar, you add four or five ounces of water. You just want to wet it. Get your McCormick's cinnamon sugar, as much or as little as you'd like. Put your lid on, shake it up until it's nice and frothy. Get your cup, drip it. Add your ice, add your espresso, let's add a little Califia Farms extra creamy oat milk or your milk of choice. Make it fancy with a little more McCormick's cinnamon sugar. Get your straw, and you have just made the most delicious brown sugar shaken espresso, better than Starbucks. Trust your mama, first sip. This is my all-time favorite. I could make this for you guys all day every day. Nobody can touch this. Nobody. Holy shit, I'm good. That is fantastic. Shut your face, make it.