If you take one tablespoon of 100% pumpkin, heaping tablespoon, this is right out of a can.

@mommacolleen.7

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SoundTikTok sound · original sound - mommacolleen.7

Promoted product

McCormick Pumpkin Pie Spice

Warm, classic blend of Pumpkin Pie Spice. Essential for all Fall baking, beverages, and desserts, adding perfect flavor instantly and easily at home now.

Why it worked

The video succeeds by positioning a simple, relatable DIY recipe as a solution to 'overthinking' coffee, providing high utility while naturally featuring specific pantry staples.

Summary

The creator demonstrates how to make a homemade pumpkin coffee creamer using canned pumpkin, spices, simple syrup, heavy whipping cream, and half-and-half. She mixes the ingredients in a repurposed coffee jar and shakes it to combine, encouraging viewers to make their own creamer to save money.

Structure

1Introduction of pumpkin base
2Adding spices and sweetener
3Adding dairy components
4Mixing in a jar
5

Original caption

Let’s make the best pumpkin creamer for your coffee you’ve ever had… Don’t forget to save the video. The recipe is the video.@McCormick Spices #barista #starbucks #preparation #pumpkincreamer #creatorsearchinsights

More from @mommacolleen.7

Product placement

McCormick Pumpkin Pie Spice (a) ACTS: the creator shows the bottle and adds it to the creamer mixture. Removing it would change the recipe demonstrated. Nestlé (a) ACTS: the creator uses an empty Nestlé Nescafé jar as the mixing container. Removing it would change the container used, but it is incidental to the recipe. Great Value Whipping Cream (a) ACTS: the creator pours this into the mixture. Removing it would change the recipe. Great Value Half & Half (a) ACTS: the creator pours this into the mixture. Removing it would change the recipe.

Call to action

Don’t forget to save the video.

On-screen text

Let’s make the best pumpkin creamer for your coffee you’ve ever had… Don’t forget to save the video. The recipe is the video.

Transcript

If you take one tablespoon of 100% pumpkin, heaping tablespoon, this is right out of a can. Added into your old Nescafé jar. Into that, a very good dash of cinnamon. Perfect. A good dash of McCormick's pumpkin pie spice. For your sweetener, we're going to use our homemade vanilla simple syrup that we made the other day. Probably about a tablespoon and a half. I want to sweeten it up. Now, you're going to add probably about half a cup, a little bit more than half a cup of heavy whipping cream. You're going to do half of that, and half and half. So, if we did almost a cup, we'll do almost a half a cup, half and half. This is almost out, so we'll just finish it off. Put your lid on. This is why I keep telling you guys you're overthinking your coffees. This stuff, shake it up. You have just made the most delicious pumpkin coffee creamer. Yes, you guys, don't overthink this. It's really just these few ingredients. Make your own creamers at home, save yourself the money. Trust your mama, enjoy.