Could Glossier, you get any cuter?

@jessamineblack

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Promoted product

Glossier Youglossier.com

Glossier You is a soft, warm and familiar skin-scent enhancing fragrance. Sparkling Pink Pepper opens into earthy Iris, settling into a strong, slightly-sweet base of Ambrette and Ambrox that fuses with your skin’s chemistry–so it smells a little different on everyone!

4 videos4 creators

Why it worked

The video combines a popular aesthetic 'get ready with me' format with a clear, organized product demonstration that makes the fragrances feel tangible and desirable.

Summary

The creator showcases the new mini Glossier You wardrobe kit, describing the scent profiles of the four included fragrances while styling outfits to match each one. She concludes by directing viewers to purchase the set on the Sephora app.

Structure

1Introduction of the mini Glossier You gift set
2Explanation of the kit's purpose and versatility
3Demonstration of Glossier You scent with matching outfit

Original caption

Divas, they shrunk the @Glossier You bottles 🤏🏽 Let’s style four different outfits inspired by each of these cutie-patootie-sized Glossier You, Fleur, Doux and Soie scents <3 Shop them first on the Sephora App in the U.S. and Canada today!

More from @jessamineblack

Product placement

Glossier You (a), Glossier You Fleur (a), Glossier You Doux (a), Glossier You Soie (a), Sephora App (a). All four Glossier scents are operated and described by the creator to demonstrate their unique scent profiles and styling inspiration. The Sephora App is explicitly mentioned as the place to shop for these products. Removing these would change the video entirely as it is a product demonstration.

Call to action

Shop them first on the Sephora App in the U.S. and Canada today!

On-screen text

#glossierpartner

Transcript

Could Glossier, you get any cuter? This is the mini Glossier you wardrobe kit from Glossier's holiday collection. This is a limited edition gift set that features all four of their different Glossier you scents, but mini. This is the perfect little gift set for traveling, sharing, or trialing any of these different scents, whether you're keeping this for yourself or gifting it to somebody else. And I thought it'd be fun to play dress up and style four different outfits based on these four different Glossier you scents. So, let's get into it. Glossier you is soft, warm, and familiar with notes of pink pepper, iris, ambrox, and ambrette. Glossier you fleur is dewy, ethereal, and captivating with notes of mineral salt, ylang ylang, apricot, ambrox, and ambrette. Glossier you doux smells woody, earthy, spicy, and ambry with notes of sweet violet, palo santo, frankincense, myrrh, and ambrox. And Glossier you soie smells floral, sensual, velvety, and sheer with notes of bergamot, rice milk, tea water, evening jasmine, and ambrox. Shop the new Glossier you coffret collection for holiday, available now on the Sephora app and everywhere on 10/6.