tried & true february favorites

@kalysse.a

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Glossier Youglossier.com

Glossier You is a soft, warm and familiar skin-scent enhancing fragrance. Sparkling Pink Pepper opens into earthy Iris, settling into a strong, slightly-sweet base of Ambrette and Ambrox that fuses with your skin’s chemistry–so it smells a little different on everyone!

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Why it worked

The video succeeds by leveraging the 'favorites' format, which feels authentic and curated rather than like a traditional ad, allowing the creator to weave in multiple brand mentions naturally.

Summary

The creator shares a list of her favorite items from the month of February, ranging from home goods to snacks and personal care products. She highlights specific brands for each item, including a mention of Glossier You perfume as a long-time favorite.

Structure

1Introduction to monthly favorites
2Showcasing cutlery and perfume
3

Original caption

let’s chat my tried and true february favorites! 🤎 Sabre paris @Glossier @Hommey @CASA AZUA @eliou @MASA Chips @Miss Mouths 〰️ #monthlyfavorites #februaryfavorites #yousmellgood #glossierpartner #triedandtrue

More from @kalysse.a

Product placement

The video features several products: Sabré Paris cutlery, Glossier You perfume, Hommey pajamas, Casa Azua bowl, Eliou necklace, Masa corn chips, and Miss Mouth's stain remover.

On-screen text

tried & true february favorites

Transcript

I am absolutely somebody who has a deep appreciation for just everyday items that elevate and romanticize my life. So I want to share my tried and true February favorites. This is this beautiful cutlery from Sabré Paris. Make eating at home just a little bit more fun and whimsy. Then the Glossier You perfume. Honestly, the OG it-girl fragrance. If y'all know, y'all know. And realize how much I used to love this scent. Still love this scent after all these years. I remember one of my old roommates always complimenting me every time I wore this. Like, girl, what are you wearing? Whatever it is, smells so good. And I'm glad that I'm rediscovering it again. I love the memories that are really tied to it. Okay, next is this PJ set from Hommey. Beyond cozy. This chunky bowl from a brand called Casa Azua. Made entirely by hand from artisans in Latin America. This beautiful blue necklace from Miami-based jewelry brand called Eliou. I'm really looking forward to the opportunity where I get to go on vacation and wear this. I have been going through these bags of Masa corn chips like nobody's business. My favorite is actually the habanero flavor. Lastly is this stain remover spray. I don't know what in the sorcery is put in here, but this gets out every single stain. Okay, bye.