tried & true february favorites

@kalysse.a

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Glossier Youseen in 2 videos →https://www.glossier.com/products/glossier-you ↗

Why it worked

The video succeeds by leveraging the 'favorites' format, which feels authentic and curated rather than like a traditional ad, allowing the creator to weave in multiple brand mentions naturally.

Summary

The creator shares a list of her favorite items from the month of February, ranging from home goods to snacks and personal care products. She highlights specific brands for each item, including a mention of Glossier You perfume as a long-time favorite.

Structure

1Introduction to monthly favorites
2Showcasing cutlery and perfume
3Highlighting pajamas and home decor
4Presenting jewelry and snacks
5Final recommendation of a stain remover

Product placement

The video features several products: Sabré Paris cutlery, Glossier You perfume, Hommey pajamas, Casa Azua bowl, Eliou necklace, Masa corn chips, and Miss Mouth's stain remover.

Original caption

let’s chat my tried and true february favorites! 🤎 Sabre paris @Glossier @Hommey @CASA AZUA @eliou @MASA Chips @Miss Mouths 〰️ #monthlyfavorites #februaryfavorites #yousmellgood #glossierpartner #triedandtrue

More from @kalysse.a

Their other posts in the index, biggest breakout first.

On-screen text

tried & true february favorites

Transcript

I am absolutely somebody who has a deep appreciation for just everyday items that elevate and romanticize my life. So I want to share my tried and true February favorites. This is this beautiful cutlery from Sabré Paris. Make eating at home just a little bit more fun and whimsy. Then the Glossier You perfume. Honestly, the OG it-girl fragrance. If y'all know, y'all know. And realize how much I used to love this scent. Still love this scent after all these years. I remember one of my old roommates always complimenting me every time I wore this. Like, girl, what are you wearing? Whatever it is, smells so good. And I'm glad that I'm rediscovering it again. I love the memories that are really tied to it. Okay, next is this PJ set from Hommey. Beyond cozy. This chunky bowl from a brand called Casa Azua. Made entirely by hand from artisans in Latin America. This beautiful blue necklace from Miami-based jewelry brand called Eliou. I'm really looking forward to the opportunity where I get to go on vacation and wear this. I have been going through these bags of Masa corn chips like nobody's business. My favorite is actually the habanero flavor. Lastly is this stain remover spray. I don't know what in the sorcery is put in here, but this gets out every single stain. Okay, bye.