I learned this in Texas!

@athomewithjennieandnick

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SoundTikTok sound · original sound - athomewithjennieandnick

Promoted product

Heinz Tomato Ketchup

Discover what’s new at Heinz®. New products, exciting flavors, great collabs and more.

5 videos5 creators

Why it worked

The video uses a highly controversial and unusual cooking technique to generate engagement through shock value and curiosity.

Summary

A creator demonstrates a cooking hack where they boil burger patties and buns in a pot of water seasoned with ketchup, mustard, red pepper flakes, and garlic salt. After boiling, the patties are seared in a skillet and topped with more ketchup and mustard before being assembled.

Structure

1Boiling burger patties and buns in water
2Seasoning the water with condiments and spices
3Searing the patties in a hot skillet
4Adding more condiments to the cooked patties

Original caption

I learned this in Texas #hack

More from @athomewithjennieandnick

Product placement

Heinz Tomato Ketchup: (a) ACTS — it is squeezed into the pot and onto the burger patties to season them. Removing it would change the cooking process shown. Heinz Yellow Mustard: (a) ACTS — it is squeezed into the pot and onto the burger patties to season them. Removing it would change the cooking process shown. McCormick Red Pepper Crushed: (a) ACTS — it is sprinkled into the pot to season the water. Removing it would change the cooking process shown. McCormick Garlic Salt: (a) ACTS — it is sprinkled into the pot to season the water. Removing it would change the cooking process shown. KitchenAid: (b) APPEARS — the brand name is visible on the stove and the skillet. Removing it would not change the cooking process.