Why it worked
The video leverages high-profile celebrity news and exclusive security footage to drive engagement, tapping into public interest regarding a viral story.
Summary
This video shows security camera footage of Kelly Clarkson interacting with staff at a store in Brooklyn. The footage was released by journalist Pablo Torre following Clarkson's public comments about her experience at the shop.
Structure
- 1Security footage of Kelly Clarkson in a store
- 2Interaction with store owner and employees
- 3Context provided by People Magazine
Call to action
Read the full story in our bio link.
On-screen text
People
Kelly Clarkson Seen Interacting with Brooklyn Store Owner and Employees in New Footage
Pablo Torre Finds Out Podcast/YouTube