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@disneyplus — 3,009x breakout selling Coraline | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

3.0K×OtherStory Open hookEntertainment

Hook

You're not my mother.

@disneyplus

11.0M followers · usually 17.9K views a post

Views

53.5M

Likes

2.1M

Comments

9.1K

Shares

84.3K

SoundTikTok sound · original sound - disneyplus

Promoted product

See what's on Hulu for popular Critically Acclaimed Films titles including including new releases, exclusives, and classics. Watch online, on your mobile phone, or any one of your favorite living room devices. It's all on Hulu. Bundle with Disney+ for $10.99/month!

Why it worked

The video leverages high-quality, recognizable footage from a cult-classic film to trigger nostalgia and interest, effectively using the movie's own tension to drive engagement.

Summary

This is a promotional trailer for the movie Coraline, highlighting its availability on the Disney+ and Hulu bundle. The video uses iconic clips from the film to build suspense and encourage viewers to stream it.

Structure

1Coraline confronts the Other Mother
2The Other Mother's button eyes are revealed
3The Other Mother warns Coraline about her perception of the world
4Call to action for streaming on Disney+

Product placement

Original caption

The blueprint for spooky comfort cinema. 📺 Coraline (Hulu on Disney+ for bundle subscribers)

More from @disneyplus

More breakout videos from this creator.

Coraline (a movie) — it ACTS as the content being showcased and promoted. Hulu (a streaming service) — it ACTS as the platform where the movie is available. Disney+ (a streaming service) — it ACTS as the platform where the movie is available. Removing these would change the video from a promotional trailer for a movie on a specific service to a generic clip.

Call to action

Stream at your own risk.

On-screen text

MY DOESN'T DOESN'T HAVE BUTTONS YOU THINK THIS WORLD IS A DREAM COME TRUE... BUT YOU'RE WRONG

Transcript

You're not my mother. My mother doesn't have buttons. You probably think this world is a dream come true, but you're wrong.

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Disney+ and Hulu

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15 years since we first stepped into Storybrooke. Now streaming: #OnceUponATime

584.0K136.7K1.0K

Went triple platinum in Auradon and on the Isle of the Lost! 📺 Descendants 3 (O

A good night to revisit this one. 📺 10 Things I Hate About You (On Disney+)

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