Iced pumpkin

@drew.plz

75.1K followers · usually 20.2K views a post

Views

2.3M

Likes

329.3K

Comments

3.7K

Shares

123.8K

SoundTikTok sound · original sound - drew.plz

View velocity

+99.2K views over 9.7d · ~10.2K/day · 10 observations

Promoted product

Iced pumpkin Shaken espresso

Why it worked

The creator's exaggerated and dramatic reaction to a common seasonal drink creates a humorous and relatable moment, making the content engaging and shareable.

Summary

The creator tries an "Iced pumpkin Shaken espresso" from Starbucks and has a strong, almost overwhelming, positive reaction to it. Despite initial shock and disbelief, they declare they are "thriving" and that the drink is "okay."

Structure

1Introduction of the drink
2First sip and initial reaction
3Creator's internal struggle/overwhelm
4Declaration of thriving and acceptance
5Final positive affirmation

Product placement

Starbucks (coffee shop chain): ACTS - the video is a taste test of a drink from Starbucks. Removing it would change the video's subject. Starbucks logo (on cup): APPEARS - a logo on the cup. Removing it would not change what happens in the video.

Original caption

Excuse me!? #starbucks #coffee #coffeetiktok

More from @drew.plz

On-screen text

Iced pumpkin Shaken espresso

Transcript

Excuse me!? Iced pumpkin shaken espresso taste test. Cheers. Oh shit. Okay, everybody shut the fuck up. I'm manifesting right now. It's fine. Everything's fine. She is grace. She is beauty. I literally just took 400 photos so I know one of them's about to be good. Oh my god. Okay, now I'm absolutely thriving. I don't know who the fuck told Starbucks that this is okay but it is. Oh shit.