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All breakouts
124Talking HeadOther hookLifestyle
Hook
Iced pumpkin
@drew.plz
83.8K followers · usually 14.6K views a post
Views
2.3M
Likes
330.0K
Comments
3.7K
Shares
124.2K
Promoted product
Iced pumpkin Shaken espresso
Why it worked
The creator's exaggerated and dramatic reaction to a common seasonal drink creates a humorous and relatable moment, making the content engaging and shareable.
Summary
The creator tries an "Iced pumpkin Shaken espresso" from Starbucks and has a strong, almost overwhelming, positive reaction to it. Despite initial shock and disbelief, they declare they are "thriving" and that the drink is "okay."
Structure
- 1Introduction of the drink
- 2First sip and initial reaction
- 3Creator's internal struggle/overwhelm
- 4Declaration of thriving and acceptance
- 5Final positive affirmation
Product placement
Starbucks (coffee shop chain): ACTS - the video is a taste test of a drink from Starbucks. Removing it would change the video's subject. Starbucks logo (on cup): APPEARS - a logo on the cup. Removing it would not change what happens in the video.
Original caption
Excuse me!? #starbucks #coffee #coffeetiktok
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