Caramel pumpkin Brûlée

@drew.plz

75.1K followers · usually 20.2K views a post

Views

1.4M

Likes

186.2K

Comments

3.3K

Shares

94.2K

SoundTikTok sound · original sound - drew.plz

View velocity

+7.7K views over 7.4d · ~1.0K/day · 8 observations

Promoted product

Caramel pumpkin Brûlée

Seasonal

Why it worked

The creator uses exaggerated reactions and relatable, albeit humorous, hyperbole to create an engaging and shareable review of a seasonal drink, tapping into the strong emotional connection many consumers have with such products.

Summary

The creator tries a Caramel Pumpkin Brûlée from Starbucks, expressing extreme satisfaction with its taste. They humorously state that disliking the drink would mean they couldn't be friends, emphasizing its 'bad bitch energy' and profound positive effect.

Structure

1Introduces the drink
2Takes a sip and reacts positively
3Expresses strong approval and humor
4Describes the drink's effect and energy
5

Original caption

Literally stop it. #starbucks #coffee #coffeetiktok

More from @drew.plz

Product placement

Starbucks (ACTS - the drink is consumed and reviewed, its taste is described, and it is the subject of the video; removing it would change the video's entire purpose)

Call to action

If you don't like this, we can't be friends

On-screen text

Caramel pumpkin Brûlée

Transcript

Taste test. Cheers. Oh shit. This shit literally fucks, bro. Okay, I'm not saying this drink fixed my entire life, but I'm not saying that either. Oh my god. Literally if you don't like this, we can't be friends. It's giving. It's giving bad bitch energy. My soul left my body and I literally don't care if it comes back. Like