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74.7Talking HeadOther hookLifestyle
Hook
Brownie batter Latte
@drew.plz
75.1K followers · usually 20.2K views a post
Views
1.5M
Likes
220.9K
Comments
1.8K
Shares
34.7K
View velocity
+93.5K views over 9.7d · ~9.6K/day · 10 observations
Promoted product
Brownie batter Latte
Why it worked
The creator's exaggerated and humorous reaction to the drink, combined with the relatable desire for a delicious treat, likely drove engagement. The "soft sell" approach, where the product's appeal is demonstrated through genuine (albeit amplified) enthusiasm rather than a direct pitch, makes it feel more authentic.
Summary
The creator tries a "Brownie Batter Latte" from Starbucks and has an overwhelmingly positive and dramatic reaction to its taste. They express extreme enjoyment and recommend it highly, even humorously stating it changed their persona.
Structure
- 1Introducing the "Brownie Batter Latte"
- 2Taking the first sip and reacting
- 3Expressing extreme enjoyment and calling it "aggressively good"
- 4Humorously describing the intense effect of the drink
- 5
Original caption
This is not a drill! #starbucks #coffee #coffeetiktok
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