Does the Weather Channel know something that we don't?

@thejoed69

292.3K followers · usually 2.9K views a post

Views

280.5K

Likes

10.1K

Comments

1.0K

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5.6K

SoundTikTok sound · Unraveling Spiral

Why it worked

The video leverages a popular, slightly ominous social media post from a major brand to create a 'mystery' hook that encourages viewer engagement and speculation in the comments.

Summary

The creator reacts to a cryptic post from The Weather Channel about sunset times and asks his audience for their interpretation. He speculates that the post might be related to the upcoming daylight savings time change.

Structure

1Creator introduces a mysterious post from The Weather Channel.
2Creator displays the X post and TikTok video content.
3Creator questions the phrasing 'pitch black'.
4Creator suggests daylight savings time as a possible explanation.
5Creator asks viewers for their thoughts in the comments.

Product placement

The Weather Channel (a) ACTS — the creator displays their X post and TikTok video to analyze and question their messaging. Removing the brand would change the video as the entire premise is a reaction to their specific post.

On-screen text

A PERDICTION OR?🤯 THE WEATHER CHANNEL POST HAS SOME PEOPLE ASKING WHAT DO THEY MEAN?!!🤯🚨 we are officially weeks away from the sun setting at 4:30 pm. please begin mentally preparing to eat your dinner in the pitch black. 1:11 PM · 10/19/26 · 7M Views 1.6K 14K 89K THE JOED69 ORIGINAL CONTENT

Original caption

What are they referring to?!!🤯🚨#Darkness #StrangeTimes #Mystery #dark #scary

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Transcript

Does the Weather Channel know something that we don't? And why do I say that? Because a day ago, they took to their X account and posted the following. We are officially weeks away from the sun setting at 4:30 p.m. Please begin mentally preparing to eat your dinner in the pitch black. Eat your dinner in the pitch black? And then they followed it up with a video on their social media accounts. This is the video they posted to their TikTok account, along with the same exact caption. Please begin mentally preparing to eat your dinner in the pitch black. Pitch black. What do they know that we don't? The only thing I could think of that is coming up is the fact that we have daylight savings time where the clocks go back, and it does get dark around 4:00. But what are they referring to with pitch black, though? Could they be referring to daylight savings time? Let me know your thoughts on this in the comments, and as always, I'd love to hear from you.