The video uses a timely Halloween-themed trend to deliver financial advice in a humorous, low-friction way that aligns with the brand's identity.
Summary
A person dressed as a ghost holds up signs listing poor financial habits to avoid, such as overdrawing accounts or buying every trend product. The video is an official post from the Swiss bank PostFinance.
Structure
1Introduction of the ghost theme
2Displaying negative financial habits
3Encouraging better financial management
Product placement
PostFinance (a) acts: the video is produced by the bank's official account to promote its brand and financial services. Removing it would change the source and intent of the video.
On-screen text
Original caption
Halloween week has started! 👻🎃 And there are some financial things we’re definitely ghosting. 💸#ghosting #postfinance #haloween #finance #save
More from @postfinance
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Financial things you should ghost
KONTO IM MINUS!
KREDITKARTE ÜBERZIEHEN!
JEDES TRENDPRODUKT KAUFEN!
UNNÖTIGE ABOS BEHALTEN!
KEINE SÄULE 3A HABEN