Next on the dance floor, it is Shaun and Alexis.

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

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Why it worked

The video leverages the high-energy, relatable banter between popular television personalities to create an entertaining moment that naturally incorporates a promotional call to action for the streaming platform.

Summary

During a live broadcast of Strictly Come Dancing, the hosts jokingly discuss the presence of football legend Ian Wright in the audience. The clip concludes with a prompt to watch the full show on BBC iPlayer.

Structure

1Hosts introduce the next dance performance
2Host points out Ian Wright in the audience
3Comedic banter about being starstruck
4Host attempts to introduce them

Original caption

Imagine meeting one of your sporting HEROES 🤩 #Strictly #IanWright #JoshWiddicombe Strictly Come Dancing: Dazzling routines, sparkling sets and the glitziest of costumes - eleven celebrities take to the Strictly floor!

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Product placement

iPlayer: (a) ACTS — it is a streaming platform for BBC content, and the video includes a "Watch on iPLAYER" button that directs users to the service. Removing it would change the video's call to action and its purpose as a promotional clip for the platform.

Call to action

Watch on iPLAYER

On-screen text

A football legend in the Strictly audience Next on the dance floor, it is Shaun and Alexis. Watch on iPLAYER

Transcript

Next on the dance floor, it is Shaun and Alexis. Emma, have you seen who's in the front row? It's another famous dad! Yeah, Shaun's dad, Mr Ian Wright, is with us this evening. Are you getting a bit starstruck? No! No, I'm not starstruck. No, I'm not, I'm not bothered actually. I'm just pointing it out. If I met him, I'd be, like, super chill and cool with it. Yeah, yeah, yeah. What do you know? Yeah, yeah, yeah. I'd be, like, "Wrighty!" He'd be, like, "Widders!" And then we'd, like, high five and stuff. It'd be great, yeah. Do you want me to introduce you? What? No. Come on, Ian... Josh really wants to meet you. Coming up next is Shaun & Alexis! Get off the dance floor, Emma!