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Caramel Brûlée syrups 101

@elisa.barista

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Why it worked

The video leverages seasonal nostalgia by recreating a popular, limited-time coffee shop flavor, providing high utility for viewers who want to save money or enjoy the drink year-round.

Summary

The creator demonstrates a homemade recipe for a caramel brûlée syrup, inspired by the seasonal drink from Starbucks. The video shows the step-by-step process of melting sugar, adding water, and incorporating condensed milk and flavorings.

Structure

1Introduction of the caramel brûlée syrup recipe
2Melting brown sugar in a pot
3Adding water and dissolving the caramel
4Mixing in sweetened condensed milk
5Simmering and adding vanilla and salt
6Bottling the finished syrup

Product placement

Starbucks (a) it ACTS — the creator explicitly states the product is back at this brand and recreates its signature flavor at home. Removing the brand name would change the context of the recipe as a copycat version.

Call to action

follow for more yummy recipes

On-screen text

Caramel Brûlée syrups 101 mix until melted water it will seize up mix again until melted sweetened condensed milk turn heat down, let simmer take off heat add vanilla and salt let cool and add to container follow for more yummy recipes

Original caption

I’ve been waiting all year for this 🤤🎄Caramel brûlée is back at Starbucks today and what better way to celebrate than to make it at home!! Caramel brûlée sauce: •1/2 cup brown sugar •1 cup water •1 can sweetened condensed milk •1 tsp vanilla bean paste or extract •pinch of salt Melt the brown sugar in a pot over medium heat, stirring gently, until it turns a deep amber. Turn heat to low and slowly pour in the water (it will bubble and steam). Stir until any hardened caramel dissolves. Add the sweetened condensed milk, whisk and let simmer for 7-10 mins. Turn off the heat and stir in the vanilla and salt. Store in fridge for up to 2 weeks! 🌟What flavor do you want to see next?! #caramelbrulee #homemadesyrup #coffeesyrup #holidaycoffee #homecafe