Kim K out here scamming the public

@heyalexfriedman

74.6K followers · usually 7.0K views a post

Views

5.4M

Likes

528.9K

Comments

1.5K

Shares

7.2K

SoundTikTok sound · Spongebob Tomfoolery - Dante9k Remix

Promoted product

ImportYetiimportyeti.com

4 videos4 creators

Why it worked

The video leverages a high-interest topic (exposing luxury brand markups) to demonstrate the utility of a niche tool, providing immediate value to the viewer while positioning the product as a 'secret weapon' for savvy consumers.

Summary

The creator demonstrates how to use the ImportYeti platform to find the manufacturers behind popular brands like Skims. By searching for a brand's supplier data, she shows how users can identify the factories that produce items for major companies.

Structure

1Hook about Skims pricing
2Introduction to ImportYeti
3Searching for Skims supplier data
4Analyzing supplier shipment history

Original caption

Uno-reverse that. #skimsdupe #kimkardashian #importyeti ➡️ @heyalexfriedman

More from @heyalexfriedman

Product placement

The video is a screen recording of the ImportYeti website being used to research brand supply chains.

Call to action

So what brand should I do next?

On-screen text

Kim K out here scamming the public Paid $50 for the shirt to cost $5 #realprice This is exactly how you find their manufacturers

Transcript

Yeah, I'm going to show you how you're going to find their exact manufacturers. First, you're going to head over to ImportYeti. Then you're going to search for the brand. Based on their location, I'm going to assume this is the correct one. Here I can see all of the shipments that have come through and who their suppliers are and what they've supplied for them. It looks like this Eurotex company has been their number one supplier for most of their stuff. And when I head to their page, I can see that they've supplied for other brands such as Spanx being one of them. So giving them the benefit of the doubt that they put in just as much work as they say they did, it's unlikely you'll be able to get the exact same product, but you'll probably be able to get pretty darn close. So what brand should I do next?