I think I'll take this one. How much is it?

@profitplug

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ImportYetiseen in 4 videos →https://www.importyeti.com ↗

Why it worked

The video uses a relatable, high-energy skit to expose a 'hidden' truth about luxury pricing, which builds high engagement before naturally transitioning into a demonstration of the tool that makes that research possible.

Summary

A creator uses a skit to expose how a single company, Luxottica, manufactures sunglasses for many luxury brands at a low cost and marks them up significantly. He concludes by showing how he found this supply chain data using the ImportYeti website.

Structure

1Skit showing high prices of luxury sunglasses
2Creator calls a manufacturer to reveal the low production cost
3Manufacturer reveals they make almost all major eyewear brands
4Creator identifies the company as Luxottica and its monopoly power
5Creator reveals he found this data using ImportYeti

Product placement

The creator uses ImportYeti to demonstrate how he found the supply chain data for the sunglasses.

Original caption

Exposing The Sunglass Monopoly 👓 #money #wealth #versace #doclegabbana #luxottica

More from @profitplug

Their other posts in the index, biggest breakout first.

Call to action

Visit importyeti.com and hit the follow button.

On-screen text

I think I'll take this one How much is it? That'll be $400. 🤨 Dolce & Gabbana Dollars? We're Dolce & Gabbana Dolce & Gabbana Our sunglasses Dolce & Gabbana the finest material- Dolce & Gabbana $400 for glasses? No way. 🤨 Versace, how about you? How much are your sunglasses? That's $500. 🤨 Versace Why is everyone so expensive? 🤨 we are Versace. Versace Our products are made from the finest material- Versace Heard that before. 🤨 Let's see what your manufacturer has to say about this. Hey manufacturer, how much does it cost to make one pair of Versace sunglasses? About $10 Luxottica for the frame and $5 Luxottica for the lens. 🙄 Luxottica $15, huh? 🤨 Yeah, we also make you some Armani, Burberry, Dolce & Gabbana, Versace, Ray-Ban, any major fashion brand really. Luxottica Wait, wait, wait So one company owns all these brands and creates everything? 🤨 Yeah, this is Luxottica. Luxottica We own about 80% of all global eyewear brands Luxottica All we do is make the same products in the same factory, stick a different label on them, and then increase the price by 600%, 800%. Luxottica Isn't this called, I don't know, a monopoly? 🤨 Yes, we control almost the entire eyewear market, so we can really set our prices however high we want. Luxottica Here's a list of all the other brands that we own. Luxottica Awesome. 🤨 Wait, hold up. Where did you get this number from? Luxottica Oh, I just went to this website and hit the follow button. importyeti.com

Transcript

I think I'll take this one. How much is it? That'll be $400. Dollars? We're Dolce & Gabbana. Our sunglasses are made from the finest material. $400 for glasses? No way. Versace, how about you? How much are your sunglasses? That's $500. Why is everyone so expensive? Well, we are Versace. Our products are made from the finest material. Heard that before. Let's see what your manufacturer has to say about this. Hey manufacturer, how much does it cost to make one pair of Versace sunglasses? About $10 for the frame and $5 for the lens. $15, huh? Yeah, we also make you some Armani, Burberry, Dolce & Gabbana, Versace, Ray-Ban, any major fashion brand really. Wait, wait, wait. So one company owns all these brands and creates everything? Yeah, this is Luxottica. We own about 80% of all global eyewear brands. All we do is make the same products in the same factory, stick a different label on them, and then increase the price by 600%, 800%. Isn't this called, I don't know, a monopoly? Yes, we control almost the entire eyewear market, so we can really set our prices however high we want. Here's a list of all the other brands that we own. Awesome. Wait, hold up. Where did you get this number from? Oh, I just went to this website and hit the follow button.