I just passed by this ad EVERY BRAND HAS TO SEE THIS

@reyes_cassie

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Views

20.3K

Likes

1.4K

Comments

12

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63

SoundTikTok sound · original sound - sophiaisnotverynice

Promoted product

Foot Locker

Why it worked

The video effectively demonstrates a creative and modern marketing strategy by a well-known brand, using a popular platform (TikTok) in an unexpected physical space. This blend of familiar content with a novel application captures attention and prompts reflection on marketing trends.

Summary

The video showcases Foot Locker using a TikTok video as a digital advertisement on their storefront in Florence, Italy. It highlights how brands are leveraging creators for content marketing, extending beyond online platforms to physical stores.

Structure

1Passing by Foot Locker ad
2Foot Locker using TikTok video as ad
3Brands using creators for content
4Not just online, but physical stores
5Original video views vs. current exposure
6Call to action for brands

Product placement

Foot Locker: ACTS - it is the store being advertised in the video displayed on its storefront. Removing it would change what happens in the video. Vans: APPEARS - it is a logo visible on the wall behind the main advertisement. Removing it would not change what happens in the video. Adidas: APPEARS - it is a logo visible on the wall behind the main advertisement. Removing it would not change what happens in the video.

Original caption

seeing this got me so excited about the future for video marketing! your thoughts? 🤔 #socialmediamarketing #socialmediamanager #marketingtips #socialmediaph #digitalmarketingstrategy #footlocker

More from @reyes_cassie

Call to action

TO ALL BRANDS HOW ARE YOU USING TIKTOK FOR YOUR MARKETING?

On-screen text

I just passed by this ad EVERY BRAND HAS TO SEE THIS on one of the busiest streets in Florence, Italy Foot Locker is using a TikTok video as an ad for their store this just shows us how brands are now using creators to create content not just online but even on physical stores the original video for this only has 63k (now 69.5k) views and it's not even the most viral video that this creator has but it's now being seen by thousands of people TO ALL BRANDS HOW ARE YOU USING TIKTOK FOR YOUR MARKETING?

Transcript

I just passed by this ad on one of the busiest streets in Florence, Italy. Foot Locker is using a TikTok video as an ad for their store. This just shows us how brands are now using creators to create content, not just online, but even on physical stores. The original video for this only has 63k (now 69.5k) views and it's not even the most viral video that this creator has. But it's now being seen by thousands of people to all brands, how are you using TikTok for your marketing?