HAVE YOU EVER WORKED WITH AN INFLUENCER?

@reyes_cassie

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SoundTikTok sound · Paris

Promoted product

Influencer Searcher Engagement Calculatorinfluencersearcher.com

Influencer Searcher helps brands scale their influencer campaigns through easy to use search tools, and a trusted database of influencers

Why it worked

The video addresses a common pain point for businesses and marketers: ineffective influencer campaigns. By offering a practical solution in the form of free Chrome extensions, it provides immediate value and positions the creator as a knowledgeable resource, encouraging follows for more tips.

Summary

This video explains that brands prioritize engagement rate over follower count when choosing influencers. It introduces two Chrome extensions, 'Influencer Searcher Engagement Calculator' and 'Engagement Rate Calculator', as tools to help track and assess this metric.

Structure

1Introduction: Problem with past influencer campaigns
2Key factor: Engagement rate over follower count
3Explanation: Why engagement matters

Original caption

it’s not about the number of followers anymore. 🤓 #influencermarketingtip #engagementratestrategy #socialmediaph #influencerstrategy

More from @reyes_cassie

Product placement

The video mentions and shows the Chrome Web Store pages for two extensions: 'Influencer Searcher Engagement Calculator' and 'Engagement Rate Calculator'. It also shows an Instagram profile with engagement rate data, powered by influencersearcher.com.

Call to action

follow me for more marketing tips!

On-screen text

HAVE YOU EVER WORKED WITH AN INFLUENCER? but it just didn't perform that well? ENGAGEMENT RATE brands don't care about follower count anymore they want to work with creators who have engaged communities HERE'S A CHROME EXTENSION TO TRACK ENGAGEMENT RATE found this useful? follow me for more marketing tips!

Transcript

Have you ever worked with an influencer and like sent them a package and everything and they posted it but it just didn't perform that well? Now there are many factors that you have to consider before even choosing an influencer. One of them is definitely engagement rate. Brands today are not looking at your follower count anymore. They want to see creators who have engaged communities. Because a high engagement rate means that their communities are actually interacting with that person. Here's a Chrome extension to track engagement rate. So when you're looking for influencers or creators, use this engagement tracker. So I use Chrome extensions to make it easier for me. One of them is called Influencer Searcher Engagement Calculator. And another one called Engagement Rate Calculator. So when I do research on influencers, it shows me their engagement rate and average category rate. So that means that's an average where their engagement rate would be.