My dad helped me launch this product into Coles

@mingleseasoning

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SoundTikTok sound · Future

Promoted product

Mingle Gravymingleseasoning.com

Deliciously healthy seasonings, condiments, spices and quick recipe ideas. Free shipping Australia wide over $99.95. Keto Friendly, Vegan Friendly, No Added Refined Sugar, Low In Sodium & All Natural Ingredients. Transform your households meals with flavour you can trust.

2 videos

Why it worked

The video succeeds by framing a product launch as a relatable, personal story involving the founder's father, which builds emotional connection and trust before introducing the product as a solution to a common problem.

Summary

The founder of Mingle Seasoning shares the story of how she and her father developed a healthier gravy product and successfully launched it into the major Australian supermarket chain, Coles. She highlights the brand's mission to remove unhealthy ingredients while maintaining great taste and invites viewers to try the product.

Structure

1Founder introduces herself and the product launch
2Explains the motivation behind the healthier gravy
3

Original caption

Our small business continues to challenge the big guys. Thanks to my dad, we launched gravies into Coles! We would love for you to try them! #SmallBusiness #gravies #food #cooking #groceryshopping #coles

More from @mingleseasoning

Product placement

Mingle brand gravy cans are shown prominently throughout the video, including on a factory conveyor belt, on supermarket shelves, and being used in various cooking demonstrations.

Call to action

It would mean so much to me if you try this product at Coles and let me know what you think.

On-screen text

My dad helped me launch this product into Coles We said goodbye to: - Maltodextrin - Maize Starch - Sugar - Beverage Whitener - Vegetable Fat (Coconut and Palm) - Emulsifiers - Milk protein - Anti-caking agent - Vegetable Oil

Transcript

My name is Jord and I'm a food entrepreneur that has launched better for you products in supermarket. We recently launched gravy into Coles inspired by my dad who loves a gravy but when we went to the supermarket we realized there were a range of ingredients we could remove to achieve a better for you product that tasted delicious. Both the oldies and the youngies would love. Now it's quite the challenge to be the disruptor brand and compete against big multinational companies but we wanted to shake things up and create a better for you product that tasted delicious and it would mean so much to me if you try this product at Coles and let me know what you think.