My small business has a SECRET...

@mingleseasoning

28.2K followers · usually 3.0K views a post

Views

74.2K

Likes

2.4K

Comments

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SoundTikTok sound · original sound - afilmbylea

Promoted product

Mingle Seasoning

Deliciously healthy seasonings, condiments, spices and quick recipe ideas. Free shipping Australia wide over $99.95. Keto Friendly, Vegan Friendly, No Added Refined Sugar, Low In Sodium & All Natural Ingredients. Transform your households meals with flavour you can trust.

3 videos

Why it worked

The post uses a "secret" and "guess what it is" hook to generate curiosity and engagement, encouraging viewers to comment with their guesses. The visual reveal of multiple new products builds anticipation for the launch.

Summary

The creator teases a secret product launch for their small business, showing glimpses of new products and announcing that 14 new items will be released on June 16th.

Structure

1Tease a secret product
2Hint at a new 'kewtie' product
3Announce 14 new products launching soon
4Call to stay tuned

Original caption

Can you guess what they are? Give us your guesses below! 👇👀 #SmallBusiness #productlaunch #kewpie #supermarket

More from @mingleseasoning

Product placement

The video shows various Mingle Seasoning products, including sauces and seasonings, in a supermarket setting and then a collection of new product packaging.

Call to action

stay tuned

On-screen text

My small business has a SECRET... can you guess what it is? 👀 we're also about to drop this kewtie... 14 NEW products coming 16th June... stay tuned 👀