We just expanded into whole NEW aisle in the SUPERMARKET! 🛒

@mingleseasoning

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Mingle Cinnamon Donut Protein Pudding https://www.mingleseasoning.com/pages/meat-tray-movement ↗

Why it worked

The video leverages a native mention strategy by showcasing a new product launch in a relatable setting (supermarket aisle). It builds excitement by announcing the expansion and then focuses on a specific, appealing product, creating a sense of discovery for the viewer.

Summary

The creator announces that their Mingle brand has launched a new product, a Cinnamon Donut Protein Pudding, in the chilled dessert section of Coles supermarkets. The product was developed in collaboration with Fresh Fodder and is inspired by their popular Cinnamon Donut Sweet Topper.

Structure

1Announcement of expansion into a new supermarket aisle.
2Introduction of Mingle's first chilled product: Cinnamon Donut Protein Pudding.
3Explanation of the product's inspiration and collaboration.
4Details about the product's taste and high protein content.
5Call to action to find and try the product at Coles.

Product placement

Original caption

This little hero has landed in the fridge section of Coles and we couldn’t be more stoked! Inspired by our Cinnamony Donut Sweet Topper, the legends at @fresh.fodder helped us create a high protein pudding (that literally tastes like cinnamon donut batter!). Keep an eye out for this sweet treat during your next grocery shop. Give it a go and we’d love to know what you think 🍩🍦💜 #coles #cinnamondonut #sweettreat #productlaunch #smallaussiebusiness

More from @mingleseasoning

Their other posts in the index, biggest breakout first.

The video showcases the Mingle Cinnamon Donut Protein Pudding, highlighting its presence in the chilled dessert section of Coles supermarkets and its collaboration with Fresh Fodder.

Call to action

If you give it a try, I'd love to hear what you think ❄️🍩

On-screen text

We just expanded into whole NEW aisle in the SUPERMARKET! 🛒 For the first time ever... you'll find Mingle in the CHILLED SECTION of the supermarket! ❄️ this is just the beginning! Over the next few weeks, we'll be sharing all the new products we've launched there... because there are a few. 👀 But today, we're starting with my favourite surprise... Mingle's very first sweet product in the supermarket! 🍩 Meet our Cinnamon Donut Protein Pudding... Inspired by our best selling Cinnamon Donut Sweet Topper and created with our friends at Fresh Fodder 🥳 It tastes just like cinnamon donut batter... while packing 20g of protein into every tub! For years, you've been asking us to get our Sweet Toppers into supermarkets... (we're still working hard to make that happen!) But when Fresh Fodder approached us to create a high protein dessert inspired by our Cinnamon Donut flavour, we thought this was the perfect opportunity to bring a little piece of Mingle into the fridge aisle 🥳 You'll find it in the chilled dessert section at Coles! If you give it a try, I'd love to hear what you think ❄️🍩